FY2010 Business Plan

The CPB Board of Directors endorsed the FY2010 Business Plan on September 15, 2009.

CPB’s annual business planning cycle is comprised of three main areas of planning. These include a review of the corporation’s Goals and Objectives, approval of an annual operating budget, and endorsement of the annual business plan.

  • The Goals and Objectives set priorities for CPB’s work at a very high and long-term strategic level.
  • The operating budget and the associated supplemental schedules outline the statutory and contractual obligations over which CPB has limited discretion, such as the Community Service Grants (CSGs), the National Program Service (NPS), the Independent Television Service (ITVS), the minority consortia and music royalties.
  • The business plan focuses on discretionary funds. It outlines our approach to applying these resources in a deliberate manner to preserve and enhance the quality of public broadcasting’s service. Further, it addresses the challenges and opportunities facing both CPB and public broadcasting as a whole. The business plan is organized around a set of “strategic priorities” that are consistent with the Goals and Objectives but are based on a shorter time frame and a more tactical view.

This business plan for FY 2010 reflects the revisions to the Board’s Goals and Objectives that were approved by the Board on July 16, 2009, the FY 2010 operating budget, discussions at the meetings held to date on the future of public media facilitated by the Aspen Institute, various consultations with system leaders on the current state of public media, and interactions with CPB board members.

For FY 2010, we propose a business plan that features three strategic priorities based on the themes of Digital, Diversity, and Dialogue. We also propose a fourth priority that centers on the core support role that CPB plays in ensuring the delivery of public media services to all Americans.

The strategic priorities we propose this year are:

  • Digital and Innovation
  • Diversity
  • Dialogue and Engagement
  • Core System Support

Board Resolution

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