New York, NY
This broadcast, online, and community engagement initiative addresses the extraordinary needs of children and families facing economic insecurity. The project includes a one-hour family special for primetime broadcast nationwide, interstitial material for use on air and online, education and engagement materials for use by local stations, and related Web-based resources. The initiative targets families with children aged 2 to 8, as well as caregivers and service providers who counsel and support families in financial distress.
Our Non-Licensee Partner(s)
Sesame Workshop, New York, New York—A private, not-for-profit educational organization addressing the critical developmental needs of children worldwide by developing innovative and engaging educational content for television, radio, books, magazines, interactive media, and outreach. The Workshop’s founders in 1968 sought to use television as a tool to help children, and specifically children from low-income families, prepare for school. Sesame Street—now a mainstay of U.S. public television’s educational programming for children—came from this collaboration of educators, researchers, psychologists, child development experts, artists, writers, and musicians. Sesame Workshop and PBS are partners with Comcast Corporation and HIT Entertainment, PLC, in PBS KIDS Sprout, a for-profit cable and satellite television channel for preschool children, and PBS KIDS Sprout On Demand, a video-on-demand service offering more than 50 hours of programming daily for the same preschool audience, which is distributed on Comcast systems nationwide.