Public broadcasting has a fundamental commitment to develop and fund quality, culturally-diverse programming for the American public.
Since its inception, CPB has sought to meet the needs of diverse audiences. With the profound changes in 21st Century demographics, public television must reach out to a new, more textured America.
For the past 25 years, CPB has funded the organizations of public broadcasting’s National Minority Consortia, which serve as liaisons between minority independent producers and audiences, and the public broadcasting system. The Independent Television Service, also supported by CPB, provides funding to a growing community of independent television producers for the development of programming that meets the need of unserved and underserved audiences -- particularly minority audiences.
Public radio provides programming and services that respond to the diverse cultural makeup of America. Local public radio stations and producers are reaching into their communities and finding new and innovative ways to address the needs of a wide array of listeners. CPB is committed to supporting projects that increase and diversify public radio's audience.
Serving the Public
- Serving Diverse Audiences