Archived Grants

Audience Research Grants

Digital Radio Coverage and Interference Analysis Project

• This project is a technical analysis of public radio HD radio coverage problems and the loss of analog and digital coverage due to the interference caused by co- and adjacent channel HD stations.

Television Rechannelization Study

• The Television Rechannelization Study will recommend the necessary resources for stations to complete their analog to digital conversion and will identify for CPB the estimated funding levels required at each station to meet the conversion requirements.

Audience Awareness, Attitude and Usage Study

• Funds research into the understanding of public television's audience and its motivations and how, if at all, these motivations have changed since 2004.

African-American Public Radio Research Project

• Funds research to help determine a strategic direction that will lead to programming that will improve public radio listening among African-Americans.

Digital Rights Task Force Consultant

• Funds materials and research for the Digital Rights Task Force that give an overview of the digital environment.

Displayed Audience Research Measurement Application

• Funds a web-based application transforming audience research data into a query based, interactive, graphical interface.

Television Rechannelization Study

• Funds research to establish remaining RF/rechannelization needs of a pre-determined group of public television stations with respect to completion of their conversion from analog to digital transmission of over-the-air broadcast signals.

Assessment of Public Broadcasting Outreach

• This Request for Proposals is for a wide ranging, but rapid, assessment of public broadcasting outreach -- an assessment deep enough to help CPB make decisions about some of its FY07 investments and to lay the groundwork for a longer-term outreach/community engagement strategy for both radio and television.

Assessment of the National Center for Outreach

• As part of a wider assessment of public broadcasting outreach and community engagement efforts, and to inform future investments, CPB seeks specific information regarding the National Center for Outreach's perceived value by the public broadcasting community, as well as its overall effectiveness in meeting its own and CPB goals.

2007 Strategic Framework Project

• The grantee will take results of audience research that has been commissioned by CPB concerning public television audiences and provide the services required to facilitate two public broadcasting working groups in analyzing and understanding the data, and developing a plan to determine the strategic implications of the research data in order to increase the reach of public television, the frequency viewers tune to public television and the loyalty of those viewers as expressed by their desire to financially support public television.

Science Series Research and Analysis

• The Corporation for Public Broadcasting seeks an applicant to design and conduct comprehensive qualitative and quantitative research to be used as the basis for guiding the development of a new science series for primetime public television.

Digital Broadcast Technology Market Analysis

• The Corporation for Public Broadcasting seeks an applicant to explore opportunities for utilizing public broadcasting's digital infrastructure to enhance public television's educational mission with the goal of identifying successful business models.

Technical Research, Review and Expertise Fund

• The Corporation for Public Broadcasting seeks an applicant to research, write and present a report on the complex technical and business infrastructure of electronic program guides and information systems currently and generally available.

Senior Audience Research Analyst

• The Corporation for Public Broadcasting seeks a senior audience research analyst to provide leadership and technical guidance for CPB's strategic analysis, understanding and application of television audience research.

Pilot Test Research Design and Implementation

• The Corporation for Public Broadcasting seeks an applicant to design and conduct pilot testing to be used as the basis for guiding the development of a new science series for primetime public television.

Accessibility Best Practices Process Facilitation

• CPB requires the services of an outside vendor who can design, coordinate, and implement a process that will effectively communicate research findings to a public television working group.

Public Broadcasting Translator Audit and Analysis

• CPB requests proposals to verify the number of existing translators owned and operated by Public Radio and Public Television licensees, examine licensee readiness for digital conversion, and determine the costs and timelines to convert their translators to digital operation.

Enthusiastic and Open Audience Segment Qualitative Research

• CPB is seeking the services of an outside vendor to design and conduct qualitative research to inform efforts to build loyalty and increase viewing among a core public television audience segment known as the "Enthusiastic & Open."

Strategic Framework 2008

• CPB seeks a vendor to assume responsibility for and provide appropriate services for the continuation of the Strategic Framework Process.

Ethnographic Research

• CPB is seeking the services of an outside vendor to design and conduct ethnographic research to inform efforts to overcome some of the barriers and obstacles that get in the way of television viewers finding Public Television content in an increasingly complex digital television environment.

2008 Audience Awareness, Attitude and Usage Study

• CPB is seeking the services of an outside vendor to design, implement and analyze a quantitative research study of adults 18+ who watch television in primetime.

Senior Audience Research Analyst

• CPB seeks a senior audience research analyst to provide leadership and technical guidance for CPB's strategic development, analysis, understanding and application of a major quantitative research study known as the 2008 Audience Awareness, Attitudes and Usage Study.

Formative Researcher for Ready To Learn Web Site Games

• CPB seeks a research firm to conduct formative research with children ages 3-5 from low-income environments to test their responses to twelve individual interactive games as they relate to preliminary indicators of reading impact.

Scan of Current Digital New Media Activities Within Public Broadcasting

• CPB seeks an objective scan of public broadcasting's existing activities in terms of digital new media content and use of related technologies, in order to help determine how and to what extent the public broadcasting organizations are using new media tools to provide services to the general public and to teachers and students in formal education.

Scan and Analysis of Best Practices in New Media Journalism

• This Request for Proposals is for a quick, but extensive scan and analysis of best practices in the use of digital new media in journalism, both within and outside U.S. public broadcasting and related organizations, domestically and internationally.

Research Study to Measure Impact of Local Content Initiative

• Design, implement, analyze and report on what impact, if any, the local mortgage crisis initiative has in up to three selected markets, the level of engagement achieved in each of the measured markets and any change in awareness of the participating public broadcasting licensee(s) that has occurred as a result of the mortgage crisis initiative.