Archived Grants

Audience Research

CPB is seeking the services of an outside vendor to design, implement and analyze a quantitative research study of adults 18+ who watch television in primetime.

CPB is seeking the services of an outside vendor to design and conduct ethnographic research to inform efforts to overcome some of the barriers and obstacles that get in the way of television viewers finding Public Television content in an increasingly complex digital television environment.

CPB seeks a senior audience research analyst to provide leadership and technical guidance for CPB's strategic development, analysis, understanding and application of a major quantitative research study known as the 2008 Audience Awareness, Attitudes and Usage Study.

Funds research into the understanding of public television's audience and its motivations and how, if at all, these motivations have changed since 2004.

Funds research to help determine a strategic direction that will lead to programming that will improve public radio listening among African-Americans.

CPB is requesting proposals on seven mutually exclusive research topics regarding objectivity and balance in public broadcasting.

CPB is requesting proposals on two mutually exclusive research topics regarding objectivity and balance in public broadcasting.

CPB is interested in measuring the impact of the Program Challenge Fund tent pole program scheduling strategy. To that end, CPB will order and analyze available Nielsen NSI ratings data. CPB is now seeking proposals for a research study (or studies) designed to add insight beyond the Nielsen data with respect to both the tent pole program scheduling strategy as well as the awareness, attitudes, and usage of a segment of the target audience (i.e. Hispanic television viewers).