Archived Grants

Quantitative Research

2008 Audience Awareness, Attitude and Usage Study

• CPB is seeking the services of an outside vendor to design, implement and analyze a quantitative research study of adults 18+ who watch television in primetime.

Senior Audience Research Analyst

• CPB seeks a senior audience research analyst to provide leadership and technical guidance for CPB's strategic development, analysis, understanding and application of a major quantitative research study known as the 2008 Audience Awareness, Attitudes and Usage Study.

Audience Awareness, Attitude and Usage Study

• Funds research into the understanding of public television's audience and its motivations and how, if at all, these motivations have changed since 2004.

African-American Public Radio Research Project

• Funds research to help determine a strategic direction that will lead to programming that will improve public radio listening among African-Americans.

Research Study to Measure Impact of Local Content Initiative

• Design, implement, analyze and report on what impact, if any, the local mortgage crisis initiative has in up to three selected markets, the level of engagement achieved in each of the measured markets and any change in awareness of the participating public broadcasting licensee(s) that has occurred as a result of the mortgage crisis initiative.