Job Description:

About Chicago Public Media

Home to WBEZ and the Chicago Sun-Times, Chicago Public Media is the largest local non-profit news organization in the country. WBEZ and the Chicago Sun-Times serve more than 2 million people weekly across broadcast, print, and digital platforms. As a mission-driven organization, we aspire to become the essential and most trusted news source that Chicago turns to each day for understanding the people, events, and ideas that shape our community.

WBEZ is home to local and national news programming as well as a growing portfolio of popular podcasts. WBEZ serves the community with fact-based, objective news and information, and its award-winning journalists ask tough questions, dig deep for answers and expose truths that spark change and foster understanding. WBEZ is supported by more than 86,000 members, hundreds of corporate sponsors and major donors. In 2022, WBEZ received more than 20 awards for its journalism, including two prestigious National Edward R. Murrow Awards.

Chicago Sun-Times is Chicago’s oldest continuously published daily newspaper serving Chicago and is known for its hard-hitting investigative reporting, in-depth political coverage, timely behind-the-scenes sports analysis, and insightful entertainment and cultural coverage. Chicago Sun-Times is the winner of eight Pulitzer Prizes and countless other awards.  In recent years, the Sun-Times has focused on a digital transformation to deliver its news and content to a growing digital audience. Most recently, the Sun-Times dropped the paywall on suntimes.com to expand access to its journalism, and shifted to a community-funded digital membership program supported by voluntary member donations. 

Chicago Public Media believes independent journalism is essential to a well-functioning democracy and access to fact-based, objective news and information is a right of every citizen. We serve the public interest by creating diverse, compelling content that informs, inspires, and enriches. We connect diverse audiences and help them make a difference in the community, the region and the world.  And, we employ 300+ staff who want to belong to an organization that inspires, supports, and challenges them to do their best work.

For more information, please see the Chicago Public Media Annual Report.

The Opportunity

The Email Automation Manager oversees email marketing, automation, template production, data management and digital mapping for increased engagement and donor relationships across Chicago Public Media (Chicago Sun-Times, WBEZ Chicago and Vocalo). The role will leverage segment data to increase digital engagement and convert local audiences to membership while building additional sources of revenue.

 

The ideal candidate has email automation and lifecycle management experience focused on acquisition, engagement and retention. This role reports into the Director, Digital Membership and will be part of a small cross-functional team supporting digital expansion of WBEZ and Chicago Sun-Times membership programs.

 

This role is varied in its responsibilities and will work alongside many CPM colleagues. Must be able to work with a diverse group of people, have great interpersonal skills and should exemplify CPM’s values:
 

We show up every day with passion and purpose.

We ask questions and listen with intent.

We have each other's backs.

We work hard. We have fun.

We are present in our community.

We leave proud every day.

 

General Responsibilities

  • Leverage prior hands-on experience with email service providers (Campaign Monitor/Salesforce Marketing Cloud preferred) platforms to drive implementation of best practices and adoption of system capabilities across the Chicago Sun-Times and WBEZ membership teams.
  • Responsible for planning, supporting & delivering CPM’s multi-channel marketing campaigns including email, SMS and Facebook advertising
  • Work with Data Architect to support data collection process so that data is integrated and actionable for email campaigns
  • Identify additional audience segments based on engagement and membership data for revenue opportunities
  • Design and implement email marketing campaigns ensuring mobile-first experience 
  • Create and test email templates using personalization and advanced data features for deeper engagement
  • Analyze campaign performance, run email A/B tests and suggest improvements for optimization
  • Work within a team framework to achieve organization goals
  • Other duties as assigned

 

Qualifications

  • Proven results in supporting and building a data-driven eCRM program with an emphasis on list building and revenue generation
  • 5+ years’ experience in email automation, digital marketing or related field (Salesforce Marketing Cloud and Campaign Monitor preferred)
  • Hands on experience with HTML and content management systems
  • Excellent written communication skills and strong data analytics
  • Ensure emails follow industry policies and best practices
  • Knowledge of CRM (Salesforce preferred), SMS, ESPs, Google Analytics
  • Strong project management skills

Working at Chicago Public Media

At Chicago Public Media, we care deeply about our employees as we know attracting, developing, and growing talent is key to our success and enhancing our impact.  Our culture is one where collaboration, ideas, and innovation are encouraged.  We value colleagues who will enhance our culture by bringing new ideas, diverse experiences, and talents to our dynamic workplace.

Chicago Public Media’s dedication to promoting diversity and inclusion is reflective across our brands, WBEZ 91.5 FM, Chicago Sun-Times, and Vocalo 91.1 FM, in our staff and in our work.  We are fully focused on equality of opportunity and believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin, experience, and all other fascinating characteristics that make us different.

At Chicago Public Media we believe dedication to a great workplace includes supporting our employees and their families. As a result, we provide a broad and generous benefits package for you at hire and in the years to come.

Our benefits include:

  • 6 weeks fully paid family leave
  • High quality Medical, Dental, and Vision plans at an affordable cost
  • A 403(b)retirement plan with a company match
  • Generous paid time off, including starting with 3 weeks’ vacation and 4 personal days.

The essential functions described above are not all-inclusive and may change periodically to meet the needs of Chicago Public Media (CPM). The information contained in this job description is not intended to create any contractual or other legal commitment. Chicago Public Media may change the content or format of this job at any time in its sole and exclusive discretion without notice.

Chicago Public Media is an Equal Opportunity Employer, and we actively seek and welcome people from all backgrounds, orientations, and life experiences to join our team.

Organization: 
Job Location: 
CHICAGO, IL
United States
Job Category: 
Engineering/Operation/Technical
Job Type: 
Full time
Send Application Materials To: 

For Immediate Consideration APPLY HERE.

Phone: 
(312) 948-4600
Job Field: