The Associate Social Media Editor works with the Community Engagement and Social Media Editor to help implement the Content social strategy for Connecticut Public on each of its social platforms with a goal of using our journalism to expand and grow our audience, and deepen our connection with those we serve. The Associate Editor has a passion for journalism, public media, and experience in visual and digital storytelling, as well as social media strategy and tactics.
As part of the Visuals Team, the Associate Editor will work at the direction of the Community Engagement and Social Media Editor and Senior Director, Visuals and Television Production, accepting and fulfilling all functions and responsibilities associated and assigned in this role. This role works cross-departmentally and with groups across the Content team. The Associate Editor will work as a journalist, leveraging the news, entertainment and information produced by the Content team across all of our social media platforms, and elevate original CT Public content, including news stories, radio, visuals, talk shows, podcasts, and television specials. This role will help to expand audiences, reach diverse groups of people, and communicate the information in a fair, accessible, accurate way. The Associate Editor will also support the Community Engagement and Social Media Editor with special journalism projects focused on engaging directly with local diverse groups, with the goal of expanding and informing new audiences, while leveraging social media as an engagement platform.
The Editor provides a wide range of services. Applicants must have the ability to complete the following essential job functions:
- Assist in managing social schedules and posting engaging content to CT Public’s social media channels including Facebook, Twitter, Instagram, TikTok and more.
- Collaborate with Community Engagement and Social Media Editor and other content teams (i.e. News, Talk shows, Investigations, Television projects, Visuals) to identify opportunities for elevating original, local content.
- Edit content by reporters, visuals journalists, hosts and contributors, and produce social headlines, copy, and visual posts that adhere to journalistic standards, and fit audience needs for each platform.
- Engage and interact in a positive way with audiences on all social media platforms, offering helpful links or information when appropriate, and monitor comments to escalate audience feedback to various teams, as necessary.
- Execute and provide support for all social media activity, including daily posts on core platforms – iterate and improve social media schedule and content calendar.
- Monitor CT Public’s social media accounts for performance on each platform, working closely with the Community Engagement and Social Media Editor to assess data, impact, and reach.
- React to the daily news agenda – think critically about big stories that are important to our audience in words, audio, photos, videos, graphics and more to determine best way to present information on social.
- Use social platform native tools and features to develop deeper engagement in creative ways that puts our readers, listeners and viewers first.
- With guidance from the Community Engagement and Social Media Editor, edit, build out and optimize the flow and placement of all news, talk and enterprise content onto all our social media platforms.
- Write conversational copy, and create and edit clear, informational visual assets (i.e. short-form videos, photos, graphics) for all social platforms.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
The Editor has many responsibilities. Duties include, but are not limited to:
- Acute awareness of social media trends and how to use them effectively and intentionally for news.
- Awareness of daily, weekly, monthly metrics to understand how our audience is engaging with our content on all platforms.
- Awareness of local news landscape, relevant issues, topical stories in and around Connecticut.
- Balance knowledge of social platforms and their algorithms, understanding news needs, and apply knowledge in a way that serves the content, not just the algorithm.
- Collaborate with editors, reporters and producers, plan and edit for the most distinctive and engaging presentations possible.
- Daily use of strong editorial and news judgement that can be applied to all social packaging, including breaking news, features, long- and short-form audio and visual content formats.
- Follow CT Public’s Content Leaders’ direction on standards of station journalistic ethics.
- Perform other duties as assigned. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.
- Recognize the various audiences and audience behaviors across all social platforms to effectively create content and stay true to CT Public’s voice and mission.
- Support community journalism engagement projects, including original reporting and visual storytelling in the field and in collaboration with the Community Engagement and Social Media Editor.
- Understand and support CT Public’s mission, vision, and implement Content priorities when posting.
- Work with the Community Engagement and Social Media Editor to make decisions on how original CT Public stories and visual content are packaged on social accounts.
Knowledge, Skills, and Abilities
- A variety of social media channels including Instagram, Twitter, Facebook, TikTok and YouTube.
- Creating social media content and/or producing digital journalism.
- Current trends, algorithms, and audience behavior on all social platforms.
- Familiarity with audience analysis and native or third-party data reporting platforms, i.e. SocialFlow, Chartbeat, etc.
- Industry standard visual and audio editing programs (Adobe suite).
- Journalistic practices and editorial standards.
- Mission and purpose of Connecticut Public and public media.
- Analytical, time-management, and project management skills, combined with an ability to manage multiple projects.
- Using third-party social media tools such as SocialFlow, Headliner, Later and more.
- Working as a team toward mutual goals.
- Writing, verbal, and individual/team communication skills that provide strong social copy that sticks to journalistic standards and informs audiences.
- Using modern digital technologies, software and concepts, including but not limited to:
○Social media content management systems
○Facebook, Twitter, Instagram, TikTok, YouTube, Discord, Twitch
○Microsoft Office apps
- Consistently work well with others, demonstrating at all times respect for the diverse constituencies at CT Public.
- Handle multiple and complex projects simultaneously under stringent timeframes and changing priorities/conditions.
- Possess a visceral distaste of office gossip and politics.
- Work independently and with members of a cooperative team, while managing multiple projects.
The Associate Social Media Editor is based in Hartford; however, field work may be required. There is a potential for hybrid or partial remote options but this is not a fully remote position. This position is not substantially exposed to adverse environmental conditions. Some travel within the state and to our geographically-separated offices may be required.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
The physical activities of this position may include in-person interactions. It is essential to be able to remain at a desk/computer workstation for prolonged periods, perform extensive data entry and other computer-related tasks. Must have close visual acuity to perform an activity, such as preparing and analyzing words and paragraphs, viewing a computer terminal, or extensive reading. The typical physical requirements are: light work—exerting up to 25lbs of force occasionally and/or up to 10lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion.
Position Type/Expected Hours of Work
This is a full-time, hourly non-exempt position. Days and hours of work vary, but often run Monday through Friday from 9:00 a.m. to 8:00 p.m. Final schedules are contingent on operational and production needs as determined by the supervisor. The Associate Editor should expect non-standard working hours akin to evening, some weekend, and holiday support depending on the operational tempo.
Education and Experience
Bachelor’s degree in Journalism or other closely relatable field from an accredited university OR a minimum of two (2) or more years’ direct and sustained professional editorial experience in journalism, social media, or digital news AND/OR a satisfactory equivalent combination of education, training, and experience.
Applications are only accepted through our career portal: https://ctpublic.csod.com/ux/ats/careersite/1/home/requisition/79?c=ctpublic