Job Description:

Join a busy Marketing Team on a part-time basis as they support and implement marketing strategies designed to drive growth, engagement and member retention. This position has reach through the execution of marketing campaigns and engagement/event support.  Are you a passionate connecter and enjoy creating buzz in the community?  This job might be for you!

 

General Summary

This part-time position will work with others in the Marketing, Branding, and Engagement Department, and throughout the organization, to support and implement marketing and engagement strategies that drive growth, engagement and retention. The Marketing and Engagement Coordinator will support the execution of innovative, audience-building marketing campaigns, and provide engagement and event support.  Our Marketing Coordinator should be passionate about connecting with organizations and audiences, and enjoy creating buzz in the community. She/he will have an analytical and creative mindset, excellent project management, administrative, writing and communication skills. She/he will have a team-first, proactive, optimistic, confident, curious and solution-driven orientation.   

Essential Functions
The Coordinator provides a wide range of services.  Applicants must have the ability to complete the following essential job functions:

  • Partners and collaborates with team members to write copy, coordinate campaigns, manage relationships, and facilitate all types of marketing administration.
  • Project manages engagement, campaign and editorial calendars for marketing campaigns to increase visibility, grow audience and members and create advocacy for the brand.
  • Provides administrative support to the Marketing Department, including updating project calendars, distributing marketing materials to other departments, coordinating reviews and approvals, etc.
  • Provides copywriting and administrative support for press releases, e-marketing campaigns, print and digital advertising and print editorial.
  • Supports all aspects of the marketing funnel, for example, collaborates with Marketing, Membership, Institutional Advancement, Corporate Sponsorship, Content and Operations teams and others as needed to implement strategies and execute campaigns, as well as envision areas of opportunity.
  • Supports the monthly production of the CT Magazine guide, including coordination with design department, collection of content, etc.
  • Supports audience and member engagement campaigns (live and virtual) including event management and coordination of vendors, partners, etc.
  • Supports community sponsorships by producing and managing deliverables such as program advertising, asset management and communication with partners.
  • Uses project management tools and skills, including Smartsheets, to track projects and ensure projects and workflows are on time and work is properly communicated within and outside the department.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

Responsibilities
The Coordinator has many responsibilities.  Duties include, but are not limited to:

  • Continuously stays up-to-date and informed of marketing best practices and innovations in campaign development, in both the public media/non-profit industry as well as corporate spheres to build cross-industry expertise.
  • Proactively communicates and corresponds with internal and external stakeholders, working independently to devise solutions and remove barriers to success in meeting established deadlines.
  • Provides administrative and presentation support to the Chief, Marketing, Branding & Engagement Officer on presentations, and special projects.
  • Provides administrative and presentation support to the Chief, Marketing, Branding & Engagement Officer on presentations, and special projects.
  • Provides graphic support as directed by Director / Brand and Design to produce digital graphics and promotions.
  • Suggests and implements campaign changes and designs to produce continual performance improvement.
  • Supports and implements audience engagement activities (live and online), including representing the organization at audience and member events.
  • Undertakes project-based work, as assigned
  • Works closely and proactively with all members of the team, to support the implementation of engagement and marketing campaigns that promote the organization, programming, membership, and special projects.

Knowledge, Skills, and Abilities
Knowledge of:

  • Marketing automation software, e-marketing tools, social media platforms, project management software, Salesforce, Canva, Photoshop, InDesign, Microsoft office suite, Smartsheet, etc.
  • Marketing principles and brand management.
  • Navigating complex organizations and making the right connections to drive work forward, while anticipating potential shifts in work.
  • Public Media, and a passion for curiosity.
  • Supporting large complex projects, working in a fast-paced environment and handling multiple and changing priorities simultaneously.

Skill In:

  • Defining problems, collecting data, and establishing facts in order to draw valid conclusions as a change agent.
  • Leading multiple projects concurrently while prioritizing effectively and with intentionality.
  • Long-and-short form persuasive copywriting skills.
  • Marketing acumen with a desire to learn.
  • Passionate and effective customer advocacy.
  • Project management and marketing coordination with a keen attention-to-detail a bias for action and creative, quantitative problem-solving.
  • Verbal, oral, writing, computer literacy, and strong technical skills in digital editing.
  • Working in Microsoft Office software (Word, Excel, PowerPoint, Access, etc.).

Ability to: 

  • Be flexible and agile while adapting to changing and evolving objectives, yet still managing and adhering to existing deadlines.
  • Build relationships and collaborate at all levels, including staff, board members, external partners and donors.
  • Identify with the mission and purpose of Connecticut Public.
  • Learn quickly, iterate based on data, and work efficiently in a fast-paced environment. 
  • Possess a visceral distaste of office gossip and politics.
  • Possess initiative, resourcefulness, and self-motivation, and work with minimal supervision and independently.
  • Solve practical problems and deal with a variety of concrete variables in diverse situations.
  • Work across multiple teams and personalities to drive toward a common goal.

Work Environment
The part-time Coordinator is based in Hartford; however, there is a potential for hybrid or partial remote options but this is not a fully remote position.  This position is not substantially exposed to adverse environmental conditions. Some travel within the state and to our geographically-separated offices may be required for events.  

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

The physical activities of this position may include in-person interactions.  It is essential to be able to remain at a desk/computer workstation for prolonged periods, perform extensive data entry and other computer-related manipulative tasks.  Must have close visual acuity to perform an activity, such as preparing and analyzing words and paragraphs, viewing a computer terminal, or extensive reading.  The typical physical requirements are: light work—exerting up to 25lbs of force occasionally and/or up to 10lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion. 

Position Type/Expected Hours of Work
This is a part-time, hourly non-exempt position.  Days and hours of work vary, but often run Monday through Friday from 9:00 a.m. to 5:00 p.m. There will be some after hours or weekend event support needed. Max hours is 29 per week.  Schedule can be arranged with the department head. 

Education and Experience
Bachelor’s degree in Marketing or other closely relatable field from an accredited university OR a minimum of two (2) or more years’ direct and sustained professional marketing experience  AND/OR a satisfactory equivalent combination of education, training, and experience. Acquisition or subscriber growth experience is preferred. 

Job Location: 
Hartford, CT
United States
Job Category: 
Communications/Marketing
Job Type: 
Part time
Hours Per Week: 
29.00
Send Application Materials To: 

Applications are only accepted through our career portal: https://ctpublic.csod.com/ux/ats/careersite/1/home/requisition/81?c=ctpublic