Job Description:

Sponsorship Account Executive


Are you ready to lead and build a multi-platform sponsorship program for the most dynamic
public media outlet in the Bay Area? KALW is 80 years young and poised for extraordinary
growth. We’re looking for the right mix of experience, leadership potential, and can-do
attitude to help us move to the next level.


KALW culture is open, kind, and creative. The successful candidate will grow KALW’s 
corporate sponsorship program and achieve our sponsorship and direct sales goals across 
multiple platforms. 


This person will work with KALW's leadership and core staff. KALW will provide training in the 
public media industry and landscape to the right candidate, but we would like to see a 
minimum of 2 years experience in the areas of sales and media. 


The Sponsorship Account Executive at KALW will develop and execute on KALW’s corporate 
sponsorship and direct sales goals. The account executive is responsible for achieving 
KALW goals through direct sales and through the implementation of sales systems and 
overall market strategy. This is a hands-on role where you will develop KALW’s sponsorship 
program, be responsible for new business, direct, and manage the sale of broadcast 
sponsorship messages and digital media. High-level personal sales are involved and you will 
be spending time organizing and focusing the sales effort in a dynamic and complex media 
environment.


Deadline: Position is opened until filled. For best consideration, apply by November 15, 2021.
Application Requirements: A cover letter and resume sent to hr@kalw.org. Subject line 
should include your last name and the words “sponsorship position.” 1-2 writing or 
presentation samples, such as a slide deck or prospecting letter to potential clients.


Essential and Specific Job Functions
● Prospecting: Research, locate and contact potential clients to offer sponsorship 
opportunities.
● Needs analysis: Meet with clients to discuss their marketing and business needs; 
gain insight into client’s competitive market position, target customer profiles, media 
perceptions and budget allocations, creative approach preferences and the nuts and 
bolts of their business operations.
● Value media assets: Evaluate KALW media assets and pull products together in a 
meaningful way
● Present/Propose: Strategize best ways to position the client then prepare and 
deliver sales presentations to new and existing clients to recommend and sell new 
advertising programs, and to maintain and increase existing sales orders.
● Close/Extend relationships: Solidify the business relationship and maintain 
accounts through excellent customer service and high level of client satisfaction.
● Copywriting: Use creative and communication skills to write copy and deliver to 
clients for approval/agreement
● Travel: Travel to/from client location to build and maintain client 
relationships/accounts. During COVID-19 closure, work is done remotely. Post 
COVID-19, this position is required to engage with clients away from the station on a 
regular basis (i.e., customarily every workweek and occasionally daily) to successfully 
conduct sales activities. Communication by mail, telephone, or Internet should only 
be used as an adjunct to in person meetings with prospective or existing clients.
● Goal attainment: Meet or exceed your individual sales goal on a monthly basis. Sell 
in a way that is consistent with station’s standards of excellence, mission and values 
for representing public radio.


Station Relationship:
● Build and maintain a positive working relationship within the station.
● Serve as a member of the KALW management team; participate in the
implementation of the strategic plan and vision.
● Participate in KALW’s community relations and outreach.
● Meet all FCC guidelines.
● Represent the station in a manner that meets with the station's market image.
● Follow station guidelines regarding:
o Copy approval
o Copy and traffic deadlines
o Account receivables and collections
● Participate in station activities such as meetings, events, and pledge drives when 
required. These may require work to be done after hours or on weekends.
Administrative:
● Follow the station process and systems for monthly projections and weekly goal 
meetings. Prepare sales projections, weekly reports, short/long term strategy, plan 
and goals.
● Prepare and enter contract and sales orders into appropriate computer systems.
● Develop and process all correspondence and paperwork related to accounts.
● Monitor market conditions, current industry information, prices and sales.
● Perform collections activities.


Qualifications, Knowledge, Skills and Abilities:
● Customer Service: Anticipating, meeting and / or exceeding customer needs, wants 
and expectations.
● Self-management: Demonstrating self-control and an ability to manage time and 
priorities.
● Written / Verbal Communication: Writing clearly, succinctly and understandably. 
Talking to others to convey information and ideas effectively.
● Presenting: Polished and persuasive presentation skills, ability to communicate 
effectively to groups at all levels of the organization.
● Interpersonal Skills: Effectively communicating, building rapport and relating well to 
all kinds of people.
● Active Listening: Giving full attention to what other people are saying, taking time to 
understand the points being made, asking appropriate questions
● Goal Orientation: Energetically focusing efforts on meeting a goal, mission or 
objective.
● Critical Thinking: Using logic and reasoning to identify strengths and weaknesses of 
alternative solutions, conclusions or approaches to problems.
● Knowledge of local market: including decision makers, local events and key 
accounts. Knowledge of sales and marketing principles and methods for showing, 
promoting and selling. This includes marketing strategy and tactics and sales 
techniques.
● Mathematical Skills: Ability to calculate figures and amounts such as discounts, 
interest, commissions, proportions, percentages.
● Language Skills: Ability to read, analyze, and interpret general business periodicals, 
professional journals, technical procedures, or governmental regulations. Ability to 
write reports, business correspondence, and procedure manuals. Ability to effectively 
present information and respond to questions from groups of managers, clients, 
customers, and the general public
● Reasoning Ability: Ability to solve practical problems and deal with a variety of 
concrete variables in situations where only limited standardization exists. Ability to 
interpret a variety of instructions furnished in written, oral, diagram, or schedule form
● Computer Skills: To perform this job successfully, an individual should be proficient 
in word processing, spreadsheet and account management software. Ability to work 
with a variety of Windows based software programs and market research software
● Education and / or Experience: Bachelor's degree from four-year college or 
university, and three years sales experience in media industry, experience selling 
digital media is preferred, and / or training; or equivalent combination of education 
and experience
● Certificates, Licenses, Registrations: Current driver's license


About KALW:
KALW creates and curates a unique mix of content centered around NPR and BBC news,
music discovery, cultural exploration and informed public affairs. KALW is an NPR-affiliate
and features the most acclaimed programming from NPR the BBC and the CBC, alongside
locally-produced music, arts and culture programming with deep Bay Area roots. 


KALW’s mission is to create trusted, essential, artful media that engages and informs people
across economic, social and cultural landscapes. We celebrate discovery, diversity,
independence and new voices and are currently embarking on a new music mission for
which we will be selling sponsorship.


Essential Physical Skills
While performing the essential functions of this job, the employee is regularly required to sit 
for prolonged periods, stand, and talk, lift objects of less than twenty (20) pounds, and hear. 
Manipulative skills, which require hand-eye coordination, such as reading or typing, writing, 
and filing are also required. Additionally, the employee must have the ability to concentrate 
for extended periods with frequent interruption and understand and relate to the concepts 
behind specific ideas. These physical demands, with or without reasonable accommodations, 
are required to perform the essential functions of this job.


Environmental Conditions
Generally, in an office and studio environment with occasional visits to external environments 
that require driving to and from various locations within the San Francisco area. This role 
routinely uses standard office equipment such as computers, phones, and photocopiers, as 
well as complex digital and audio hardware and/or software. Reasonable accommodations 
may be made to enable individuals with disabilities to perform the essential functions of the 
position.


KALW is an Equal Opportunity Employer
KALW is an equal opportunity employer to all, regardless of age, ancestry, color, disability 
(mental and physical), exercising the right to family care and medical leave, gender, gender 
expression, gender identity, genetic information, marital status, medical condition, military or 
veteran status, national origin, political affiliation, race, religious creed, sex (includes 
pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.


HOW TO APPLY:
Deadline: Position is opened until filled. For best consideration, apply by November 15, 2021.


Application Requirements: A cover letter and resume sent to hr@kalw.org. Subject line 
should include your last name and the words “sponsorship position.” 1-2 writing or 
presentation samples, such as a slide deck or prospecting letter to potential clients

Organization: 
Job Location: 
San Francisco, CA
United States
Job Category: 
Business/Sales
Deadline: 
Job Type: 
Full time
Hours Per Week: 
40.00
Send Application Materials To: 

Application Requirements: A cover letter and resume sent to hr@kalw.org. Subject line 
should include your last name and the words “sponsorship position.” 1-2 writing or 
presentation samples, such as a slide deck or prospecting letter to potential clients

Minimum Salary: 
$70,000.00
Maximum Salary: 
$90,000.00
Email: 
Phone: 
(206) 682-6704 x105
Job Field: