Job Description:

A key member of KQED’s Arts & Culture unit, the Engagement Producer will create, implement and evaluate digital engagement activities. They will identify strategic opportunities to engage and develop digital audiences for KQED Arts & Culture’s properties through compelling content, and leverage Arts’ social media channels to drive audience participation. This position collects audience data and iterates activities across social platforms to reach, retain and engage KQED’s diverse audiences. The Engagement Producer also supports in-person activities and events as needed. This position reports to the Digital Engagement Manager of Arts & Culture, and works closely with editorial teams.


One of our core values at KQED is that we are better together, and that we commit to learning, growth, and holding ourselves accountable. We value the contributions of marginalized people in society — including Black, Indigenous, and all people of color,  people with disabilities, and LGBTQIA+ people — and we believe that these communities must be centered in the work we do, and we strongly encourage members of these communities to apply.

 

Responsibilities and Duties

  • Posts and manages KQED Arts & Culture’s daily social media feeds including, but not limited to, Facebook, Twitter, Instagram, TikTok and YouTube. 
  • Copyrights and edits social media content in adherence to best practices and KQED branding.
  • Implements digital audience-centric activities and content marketing campaigns to amplify KQED Arts & Culture strategic goals. Launches new and innovative social media and web campaigns to drive audience engagement.
  • Populates the KQED Arts & Culture engagement editorial calendar that integrates with the organization-wide content calendar to support daily editorial needs as well as the unit’s tentpole series.
  • Support the creation and evaluation of our social media KPIs and identifies emerging media audience trends, consumption patterns and engagement preferences on social channels and web. Evaluates and reports on project accomplishments on a regular basis.
  • Produces original content creation including visual assets, social copy, articles and GIFs.
  • Promotes Arts & Culture content through strategic advertising campaigns on social media and partnership acquisition. Implements advertising strategy/analysis with supervision from Digital Engagement Manager.
  • Identifies user trends and collaborates on a comprehensive content development strategy that guides audience growth and direction of KQED Arts programs.
  • Collaborates with Audience Intelligence, Product and Engagement teams to identify performance measures and strategies across social media, search, web and email platforms.
  • Monitors responses and reactions from social media audiences, responding to comments and escalating to relevant KQED staff when necessary.
  • Produces/reports original digital stories on trending topics with assistance from the KQED Arts & Culture editors on an as-needed basis.
  • In a social media capacity, acts as a liaison to third party partners and press, including local and national NPR and PBS organizations. Track arts and cultural news and trending topics nationally and within the Bay Area through social listening.
  • Creates and distributes social media toolkits with promotional assets optimized for multiple platforms. 
  • Produces a bi-monthly newsletter with the close collaboration of Arts engagement team..
  • Assists in managing Arts Engagement intern providing support, training, and evaluation of projects.
     

Knowledge and Experience Required:

  • Strong knowledge of current and developing communications strategies across social media, mobile and emergent platforms.
  • Must understand best practices across multiple social media platforms and the knowledge base to develop best practices for emerging media types.
  • Interest and knowledge in Bay Area arts and cultural news with a focus on local communities.
  • Image editing and publishing skills (e.g. Canva) required. Photography skills a plus.
  • Comprehensive knowledge of major social media management and content publishing tools (e.g. Sprout, Tweetdeck), social media reporting tools, dashboards, analytics for Google.
  • Working knowledge and strong interest in public media, social and digital media, marketing and design. 
  • Strong communication skills, both written and in person, and the ability to interact professionally with a diverse group of stakeholders across KQED and outside partners. 
  • A true team player who understands how to work productively in a fast-paced, geeky team environment.
  • Knowledge or interest in developing accessibility best practices in marketing materials
  • Excellent organizational skills and strong attention to detail.
  • Ability to meet deadlines and goals while working under pressure.
  • Project management experience in digital and social media. 

 

Let us tell you more about our benefits:

Whether you’re single, married, have children, are in a domestic partnership or anything in between, we have you covered. Employees at KQED enjoy a family-friendly workplace offering paid time off, paid holidays, paid parental leave, family medical leave benefits, comprehensive health/vision/dental and commuter benefits as well as a 403(b) plan. KQED encourages diversity, openness and offers training to support personal and professional development. In addition, we are proud to offer Employee Resource Groups, wellness programs as well as free KQED membership.

The mission that drives us:

KQED is for everyone who wants to be more.    

Our television, radio, digital media, and educational services change lives for the better and help individuals and communities achieve their full potential.

KQED serves the people of Northern California with a community-supported alternative to commercial media.    

We provide people with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st-century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas.

We celebrate diversity, embrace innovation, value lifelong learning and partner with those who share our passion for public services.

Organization: 
Job Location: 
San Francisco, CA
United States
Job Category: 
Production/Programming
Digital
Deadline: 
Job Type: 
Full time