MPT Senior Manager, Media Buyer
Maryland Public Television
6/9/2022 5:45:00 PM
Open Until FIlled
$64,613.00 - $87,663.00/year
Maryland Public Television is a leader in the production of broadcast programming for public television. MPT's local/regional television credits include public affairs, original performance, entertainment, and documentary programs for the citizens of Maryland. Beyond broadcast, MPT operates a full-service advertising agency, creates instructional videos, develops training, and builds internet sites that serve tens of thousands of students, teachers, and child-care providers annually. MPT's outreach activities, especially relating to arts, culture, and history, take place in all areas of the state to further fulfill MPT's mission to engage, enlighten, and entertain.
LOCATION OF POSITION
Maryland Public Television
11767 Owings Mills Blvd
Owings Mills MD 21117
Open to a fully remote schedule.
Main Purpose Of Job
This position is responsible for the overall metrics, development, execution, and management of video media strategies, buys and related functions across linear television and digital video efforts. Programmatic media campaigns will encompass all activities from planning, initial buy assessment, negotiation, ongoing buy management, final reporting and reconciliation.
This is a Special Appointment position, and serves at the pleasure of the Appointing Authority.
Professionally represent Maryland Public Television's ad agency and develop a positive brand through the creation of compelling media strategies.
Monitor and analyze media campaigns through marketing metrics such as return on investment (ROI).
Manage day-to-day account activities and ensure all buying guidelines are met (creative, dayparts, program restrictions, etc.).
Monitor media to ensure rotations are running as scheduled.
Compile and analyze marketing and media data to inform buy recommendations and implementation of customized strategies.
Research media trends, opportunities and target media consumption.
Negotiate, plan, schedule, and manage successful advertising television (linear and video services).
Campaigns to secure optimal schedules and efficiencies.
Research the best pricing for each market by using up to three rounds of proposal requests (RFPs).
Negotiate with vendors for creative and custom added value integration opportunities.
Work collaboratively with planners and/or agency/client planning personnel.
Maintain regular communications and good vendor relationships to remain current on pricing, inventory conditions, as well as relevant station/network/media outlet specific information for applicable accounts.
Prepare a summary of the buy in client friendly terms.
Maintain all buy information using tracking software provided by MPT.
Communicate with essential MPT staff and trafficking service.
Education: Bachelor's degree from an accredited college or university.
Experience: Three (3) years of professional experience with programmatic media planning and buying campaigns.
Candidates may substitute seven (7) years of experience with programmatic media planning and buying campaigns for the required education and experience.
DESIRED OR PREFERRED QUALIFICATIONS
Strong preference will be given to applicants that possess the following. Include clear and specific information on your application regarding the qualification(s).
Proficiency with Microsoft Word, PowerPoint, and Excel.
Experience researching media trends, opportunities and target media consumption.
Experience with marketing metrics such as ROI, frequency, gross rating points, etc.
Exceptional analytics, budget management skills, writing and organizational skills.
Ability to work in a fast-paced environment, juggle multiple priorities and meet deadlines.
LICENSES, REGISTRATIONS AND CERTIFICATIONS
Employees in this classification may be assigned duties which require the operation of a motor vehicle. Employees assigned such duties will be required to possess a motor vehicle operator's license valid in the State of Maryland.
Please make sure that you provide sufficient information on your application to show that you meet the qualifications for this recruitment. All information concerning your qualifications must be submitted by the closing date. We will not consider information submitted after this date. Successful candidates will be placed on the eligible (employment) list for at least one year.
For education obtained outside the U.S., a copy of the equivalent American education as determined by a foreign credential evaluation service must be provided prior to hire.
The assessment may consist of a rating of your education, training, and experience related to the requirements of the position. It is important that you provide complete and accurate information on your application. Please report all experience and education that is related to this position.
Resumes will NOT be accepted in lieu of completing the online or paper application.
The online applications are Strongly recommended. However, if you are unable to apply online, the paper application (and supplemental questionnaire) may be submitted to Maryland Public Television – HR, 11767 Owings Mills Blvd., Owings Mills, MD 21117. Paper application materials must be received by the closing date for the recruitment. No postmarks will be accepted.
If additional information is required, the preferred method is to upload. If you are unable to upload, please fax the requested information to 410-581-4382. Only additional materials that are required will be accepted for this recruitment. All additional information must be received by the closing date and time.
For questions regarding this recruitment, please contact S Hudson at 410-581-4267.
If you are having difficulty with your user account or have general questions about the online application system, please contact the MD Department of Budget and Management, Recruitment and Examination Division at 410-767-4850 or Application.Help@maryland.gov.
Appropriate accommodations for individuals with disabilities are available upon request by calling: MD TTY Relay Service 1-800-735-2258.
We thank our Veterans for their service to our country.
People with disabilities and bilingual candidates are encouraged to apply.
As an equal opportunity employer, Maryland is committed to recruitment, retaining and promoting employees who are reflective of the State's diversity.
Apply via the State of Maryland application process.