The Centennial Marketing Campaign Director develops and fulfills Northwest Public Broadcasting’s (NWPB) external marketing strategy to address pre-, during and post-centennial opportunities to expand NWPB’s audience, including donors, members and partners in collaboration with the NWPB fundraising team.
The campaign planning will include engaging members across NWPB’s teams to create a comprehensive strategy that engages staff across departments. The campaign plan should include strategies and metrics for audience engagement as well as ways to promote the centennial in on-air segments/interstitials. The campaign plan will address: branding, positioning, messaging and image strategies, provide strategic support for external communications and develop audience relations projects and initiatives as required. The plan may also address: media relations, events and appearances, centennial specific website content development and management, social media development and management, electronic newsletters, press releases and Centennial reports to key stakeholders.
This position will help build weekly audience for on-air and online, deepen engagement with existing and new audiences, donors and key stakeholders, and provide a comprehensive marketing plan to help reach organizations objectives.
A Bachelor’s degree in marketing, public relations, communications or related field AND three (3) years of professional level experience in marketing, promotional or related work. Any combination of relevant education and experience may be substituted for the educational requirement on a year-for-year basis.
Strong verbal and written communication skills.
Knowledge of AP style, and the rules of English grammar and usage.
Experience with MS Office. Experience with social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
Proficiency with Adobe Creative Cloud (Illustrator, InDesign, Photoshop, AfterEffects/Premiere, etc.).
WASHINGTON STATE UNIVERSITY IS AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EDUCATOR AND EMPLOYER. Members of ethnic minorities, women, special disabled veterans, veterans of the Vietnam-era, recently separated veterans, and other protected veteran, persons of disability and/or persons age 40 and over are encouraged to apply.
WSU employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.
WSU is committed to providing access and reasonable accommodation in its services, programs, activities, education and employment for individuals with disabilities. To request disability accommodation in the application process, contact Human Resource Services: 509-335-4521 (v), Washington State TDD Relay Service: Voice Callers: 1-800-833-6384; TDD Callers: 1-800-833-6388, 509-335-1259(f), or firstname.lastname@example.org.
This position has been reposted, screening of applicants will begin October 18, 2021, and will continue until the position has been filled. For more details and to apply, please visit https://wsu.wd5.myworkdayjobs.com/en-US/WSU_Jobs/job/Centennial-Marketing-Campaign-Director_R-2489.
Application Instructions: Applicants must attach the following required documents to their online application: 1) resume and 2) cover letter. Applicants are required to include contact information for professional references within the application. Application materials should clearly communicate how the applicant meets all required qualifications and additional requirements.