Job Description:

Pennon News is seeking a social media director to lead a growing team with a strategic focus to elevate the reach and impact of our journalism and social-first content across subsidiaries LNP | LancasterOnline, the leading source of local news in Lancaster County, Pennsylvania, and WITF. The successful candidate will be a strategic thinker and dynamic, collaborative leader who has a proven track record of audience growth, innovation and planning, as well as fluency in best practices and foresight on emerging platforms and markets.

The social media director will monitor analytics and audience trends to enhance content strategy and make data-driven decisions; oversees content strategy, calendars and optimization tools; find and optimize monetization opportunities to generate additional revenue; handles routine link posting; collaborate across departments for social-media opportunities and brand optimization. 

The social media team will work in one of Pennsylvania’s largest newsrooms alongside journalists who are committed to listening and being directly responsive to readers.

Funded by a one-year grant with possible renewal.

Job Location: 
Harrisburg, PA
United States
Job Category: 
Digital
Deadline: 
Friday, December 13, 2024
Job Type: 
Full time
Hours Per Week: 
37.50
Minimum Salary: 
$58,000.00
Maximum Salary: 
$63,000.00