Job Description:
Position Number 78160
Type of Recruitment External
Position Summary

Responsible for the development and implementation of all membership and underwriting strategies, and related community engagement for CMU Public Broadcasting. Serves as department’s principal membership officer for donor/member services, on-air pledge drives, major gifts, matching gifts, planned giving and grants. Supervises donor services staff. Manages marketing representatives to maximize underwriting revenue. Works cooperatively with University Development in prospect management.

Required Qualifications

Bachelor’s degree preferably in Business, Marketing or Sales.
3 years of fundraising experience.
Ability to travel and work nights and weekends as necessary.
Demonstrated ability to develop and implement direct mail, telemarketing, e-solicitations, matching gifts and on-air campaigns using data analysis that exemplify industry best practices.
Demonstrated success in leading efforts to increase membership including sustaining members.
Demonstrated proficiency in on-air pledging.
Demonstrated knowledge of public radio and TV underwriting.
Demonstrated ability to plan, organize and execute successful community engagement activities including fundraiser and friend-raiser events.
Demonstrated ability to inspire trust and confidence in colleagues and prospects.
Demonstrated ability to project a positive image through excellent verbal, written and interpersonal communication skills.
Self-motivated and goal-oriented.
Ability to perform the essential functions of the job.

Preferred Qualifications

5 years of relevant experience with public broadcasting fundraising software and data analysis tools.
5 years of experience working in a University environment.
MBA or other relevant graduate degree.
Experience supervising student interns and workers.
Experience working in a unionized workplace.

Duties & Responsibilities

Directs membership activities for all areas including radio, TV, online and direct mail.
Supervises membership team to assure that financial targets are satisfied.
Responsible for identifying and implementing changes in systems to increase donor satisfaction, contributions, and retention.
Directs staff in planning and execution of fundraising events.
Principal manager of donor database (Allegiance).
Responsible for data integrity and PCI compliance.
Directs all direct mail communications/solicitations.
Directs all telemarketing solicitations.
Directs matching gifts.
Prepares monthly revenue reports.
Prepares quarterly pledge receivable reports.
Directs donor services personnel in:
Processing all pledges, contributions and underwriting contracts.
Processing direct mail renewals, acknowledgments, and bills.
Ordering and fulfilling all premium requests.
Provides customer service.
Provides on-air fundraising support.
Supervises student employee phone operators and coordinators.

Supervision Exercised

Supervisors are expected to support the Leadership Standards of Central Michigan University and foster a culture that inspires excellence. The Leadership Standards define how we lead and treat others in our teams. As leaders, it is our responsibility to seek input from our teams to continuously improve leadership abilities and demonstration of the standards. Additionally, it is our responsibility to encourage and support the growth and development of those whom we lead. At CMU, we encourage employees to grow both personally and professionally, and thus advance CMU’s culture of excellence.

Message to Applicants

You must submit an online application in order to be considered as an applicant for this position.

Cover letters may be addressed to the Hiring Committee.

Position will remain open until filled. The university reserves the right to close the recruitment process once a sufficient applicant pool has been identified. For best consideration, please submit application materials before Sunday, April 17, 2022.  

Employee Group Professional & Administrative -Salary
Staff Pay Level  
Pay Range $60,000 - $75,000
Division Government and External Relations
Department Public Broadcasting
Position Status Regular
Position End Date  
Employment Status Full-Time
FTE 1.0
Position Type 12 month
Weekly Work Schedule M-F 8 a.m. - 5 p.m.; evenings & weekends as required.
At Will? No
Location Mount Pleasant, MI
About the Department  
About CMU

Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.

We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master’s, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.

CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.

Central is home to 17 men’s and women’s Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.

CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It’s part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state’s largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.

Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city’s central location in Michigan’s Lower Peninsula.

CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.

CMU Leadership Standards

Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference.

We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams.

Please review the Leadership Standards before applying for this position.

EEO Statement

CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex‐based stereotypes, sexual orientation, transgender status, veteran status, or weight (see

If you wish to see “EEO is the Law” posters, please click here.

CMU does not discriminate on the basis of sex in the education program or activity that it operates, including admission and employment, and is required by Title IX of the Education Amendments of 1972 not to discriminate in such a matter.

Inquiries about the application of Title IX can be made to CMU’s Title IX Coordinator, the US Department of Education’s Assistant Secretary, or both.

CMU’s Title IX Coordinator can be reached at:

Phone: 989-774-3253

Office: 103 E. Preston St.

Bovee University Center, suite 306

Mount Pleasant, MI 48858


Posting Ends  
Open Until Filled Yes
Job Location: 
Mt. Pleasant, MI
United States
Job Category: 
Job Type: 
Full time
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