WFAE’s Director of Membership leads the overall membership, marketing and branding initiatives for our multi-platform public media company. Membership fundraising initiatives (contributed support from individuals giving less than $1200 annually) including, but not limited to, on-air fundraising, events, direct mail, telemarketing, email fundraising, sustainers, vehicle donations, corporate matching gifts and events. This position also oversees management of all membership office operations including the membership database, reporting, customer service, gift fulfillment and more. In addition to responsibilities overseeing Membership fundraising. This position is responsible for all aspects of WFAE’s Marketing and Public Relations, including, but not limited to, overall branding/promotions, logo usage, strategic marketing partnerships, on-air promotions, email marketing, internal and external publications, social media/web-based marketing, graphic design/station visual identity and more.
This role reports to the Chief Revenue Officer.
Debra Turner Bailey
Chief People Officer