WSKG Public Media is seeking an experienced leader to join our Senior Leadership team. The Chief Content Officer will lead content creation and distribution across our WSKG TV, Radio, Digital, and News platforms, providing vision, executional oversight. This is truly a unique and exciting opportunity. We are looking for a skilled leader our for our multi-disciplinary team who can continue to help us build and achieve our mission. Come and make an impact through your creative vision, people leadership, and execution.

POSITION DESCRIPTION:

Primary Function:

The Chief Content Officer (CCO) oversees ongoing WSKG TV, Radio, Digital, and News operations and leads content creation and distribution across those platforms. A member of the WSKG Senior Leadership Team, the CCO has overall responsibility for an integrated team in multi-media content, interactive media, broadcast traffic and video production. In addition, this position serves as the Executive Producer for all locally produced content and ensures all content is aligned with WSKG’s mission, vision and strategy while also meeting WSKG’s Editorial Standards and Practices.

Content Strategy and Execution:

1. Lead the acquisition, curation, development, creation and evaluation of all general audience programs and other content for broadcast television channels, radio, and digital platforms.

2. Work with the content team to ensure that WSKG’s content is platform-agnostic, highly relevant, and locally focused, while also engaging viewers and expanding audiences.

3. Position WSKG as the recognized regional leader for the quality, scope and depth of its journalism and local content. Develop metrics to realize & sustain this position.

4. Set and maintain quality standards for programming and content on all platforms.

• Ensure compliance with FCC, CPB, PBS, NPR, and other reporting requirements, as well as rights management of produced and acquired content.
• Work closely with the President & CEO, Director of Marketing & Community Engagement, Community Advisory Board, and other station departments to deepen WSKG’s connection to its audience and community through locally produced content.
• Utilize data and analytics to monitor use and viewership, audience satisfaction, and develop audience optimization strategies.
• Work closely with the Senior Leadership Team to develop a content distribution strategy that optimizes WSKG’s broadcast, streaming, web, and social channels to enhance the user experience across all platforms, and drive audience/viewer/visitor growth and connection.
• Work with the Director of Operations and Chief Engineer to identify the technology and infrastructure requirements to achieve the content creation and distribution strategies.

10. Stay abreast of innovations and trends in technology and consumer consumption of media including digital delivery systems and new distribution platforms.

Management:

1. Lead the creation of annual budgets for WSKG TV, Radio, Digital and News.

2. Builds, develops, trains, and supervises a creative, energetic, mission-driven, team-oriented content, operations, and programming staff and, as appropriate, oversees the work of contractors and others.

3. Lead annual and long-term content vision planning to achieve audience growth and meet service goals.

4. Foster a learning environment, ensuring staff have opportunities to learn from others and that learning is shared to benefit others in the division.

• Develop and maintain a positive, diverse, creative, high-performance culture.
• Foster collaboration across WSKG departments to facilitate support for content.
• Work closely with the Senior Leadership Team to develop and meet audience goals and other key business objectives.

Knowledge, Skills & Abilities:

· Has at least ten years of content and engagement leadership experience in a media environment or other organizations that share the WSKG commitment to community.

· Is an experienced, mission-driven leader who understands how dramatically media is changing and can use their experience to continue to lead WSKG through the transformation.

· Has knowledge of interactive media, publishing, and other electronic information and emerging communication technologies.

· Is technologically competent, comfortable with, and aware of digital and social media, able to keep us abreast and increasingly effective with all different platforms and community engagement.

· Supervisory/management experience is required – must demonstrate an ability to foster high standards and an ability to coach, inspire, and lead.

· Has experience with and knowledge of the ethics and practices of journalism, as well a commitment to and knowledge of the laws and policies affecting its practice.

· Bachelor’s degree is preferred.

Personal Characteristics Desired:

· A visionary thinker experienced at implementing transformational change.

· A collaborative and decisive leader with the ability to pivot from big picture, strategic thinking to the tactical delivery of business initiatives.

· A leadership style that is honest, forthright and pleasant.

· High integrity and unquestionable ethics.

· Open, visible, and approachable in communications with everyone.

· Able to honor a high degree of confidentiality.

· Outgoing, energetic and engaging.

· A skilled negotiator.

· A diplomat who inspires confidence and has a proven record of creating solutions for a diverse constituency.

· An entrepreneurial spirit with a demonstrated ability to work independently and achieve results in a resource constrained environment.

· Possession of a passion for public media programming and high quality, fact-based news and information. Demonstrated passion for public service journalism, and an understanding of its potential for public service delivery, communications, audience development, service, and revenue growth.

· Superior written and verbal communication skills with the ability to communicate ideas to diverse constituencies. Outstanding strategic thinking and planning and decision-making abilities.

· Ability to embody and reflect the values of WSKG.

· An entrepreneurial spirit with a demonstrated ability to work independently and achieve results in a resource constrained environment.

Physical Requirements

Ability to meet the following physical requirements with or without reasonable accommodation:

• Use hands to manipulate, handle, feel, and control items or equipment, including motor vehicle
• Stand, sit, walk, bend, stoop, kneel, and reach
• Climb up or down stairs
• Able to reach above or below shoulders
• Occasionally lift or move objects weighing up to 50lbs.
• Sitting at a desk or in a vehicle for long periods of time to perform specific job functions
• Be able to read, write, and interpret written documents

About Us:

WSKG Public Media is a non-profit, community-supported public media organization in Vestal, NY. WSKG covers 21 counties in New York’s Southern Tier, central New York and northeast Pennsylvania. It operates two radio stations and a television station, broadcasting a mix of local and national programming, educational programs, news and public affairs shows, documentaries, and arts and cultural programs. The news department has won numerous awards from the Associated Press, Public Radio News Directors Incorporated and New York State Broadcasters Association.

Our Mission:

Guided by your aspirations, WSKG serves to inspire with the highest quality educational programming, explore the arts, culture and heritage of the region and beyond, engage in thoughtful consideration of news and issues of importance, and entertain with the very best in multimedia programming.

Learn more at WSKG.org.

Day to Day Activities reporting to:President/CEO

Job Type: Full-time

FLSA Status: Exempt

License/Certification:

• Driver's License (Required)

Work Location: The position will be based at our headquarters in Vestal, NY

Deadline to apply: until filled

WSKG is an equal opportunity employer.

We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

We welcome your interest in joining our team