Job Description:

About the Opportunity

The University of Florida College of Journalism and Communications Division of Media Properties seeks a WUFT FM/WUFT Classic Brand Manager/Producer to serve on the programming, operations and production team supporting primarily the operation of WUFT-TV, the market’s PBS public television station, WUFT-FM, the news/talk NPR affiliate, WUFT Classic, the classical/arts station for the Gainesville-Ocala, Florida market and other associated media properties platforms. 

The Brand Manager will be responsible for programming and traffic of the radio stations.  Key elements of support the position provides to the media properties team focuses on the master control operations and radio, coordination of the daily logs and working with the underwriting and technical support teams of the organization to ensure the smooth operation of the television and radio stations from a programming and content standpoint.  The position has a strong understanding of the systems that operate WUFT-FM (and associated sub-channels) and WUFT Classic and works with WUFT’s Director of Content and programming team staff to make sure each program, underwriting credit, promotional announcement and live program is aired according to the program log and the intentions of the station leadership.  The position also oversees on-air and production staff, the production of audio programming and associated content to ensure the radio, web and mobile platforms have professional and effective underwriting credits, promotional announcements and station positioning spots to support the continued growth of WUFT-FM and the associated sub-channels.

This position has been reposted. Previous applicants are still under consideration and need not reapply.

Must submit cover letter, resume and list of professional references

This is an office-based position located in Weimer Hall on the main UF campus.
Work hours are Monday-Friday 9:00am-5:00pm with occasional additional hours for emergency situations/breaking news/technical issues that result in the position needing to be on site for issue resolution, etc.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

Our Commitment to Diversity, Equity, and Inclusion

The College of Journalism and Communications embraces diversity as a shared responsibility among faculty, staff and students and strives for tangible expressions of this responsibility. We are committed to fostering a safe, welcoming and inclusive environment for individuals of all races, genders, nationalities, religions, sexual orientations, identities and abilities to express their culture and perspectives through the art and science of journalism and communication. 

About the College of Journalism and Communications

The College of Journalism and Communications is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) and is home to four departments – Advertising, Journalism, Public Relations, and Telecommunication. The college provides hands-on learning immersion experiences through the Innovation News Center, The Agency, Frank gatherings, the Division of Multimedia Properties, the Summer Media Institute, undergraduate research, various extracurricular groups and activities, etc. To learn more:

About the Division of Media Properties

The College of Journalism’s Division of Media Properties, includes seven broadcast stations, allowing students from throughout the College to gain experience in a competitive broadcast and multimedia environment. More than 200 students work in news, sports, production, management positions, web design, promotions and advertising for the radio and television stations each semester.

Division of Media Properties:  

About the City of Gainesville

Gainesville ( is home to Florida's largest and oldest university, and so is one of the state's centers of education, medicine, cultural events and athletics. Additionally, the city owns a regional transit system, a regional airport, and a 72-par championship golf course. Known for its preservation of historic buildings and the beauty of its natural surroundings, Gainesville's numerous parks, museums and lakes provide entertainment to thousands of visitors. Because of its beautiful landscape and urban "forest," Gainesville is one of the most attractive cities in Florida.

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Job Location: 
Gainesville, FL
United States
Job Category: 
Friday, January 13, 2023
Job Type: 
Full time
Send Application Materials To: 

Please upload resume and cover letter for consideration:

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(352) 273-1093