Job Description:

Job Summary

The Business Development Officer II is responsible for securing financial support from businesses and non-profits for Wisconsin Public Radio. Our business sponsors support WPR because of the shared belief in the news, programs and content it provides, and for the opportunity to reach a large audience of loyal listeners.

This fundraising professional must thrive in a performance-based, goal-driven sales environment and independently manage their time between selling and non-selling activities. The account executive should thoroughly embrace the culture and ethos of WPR?s audience and have an affinity for the companies that support WPR. Reports to the South-Central Regional Manager.



Identifies and solicits corporate and foundation gifts including the development, implementation, and evaluation of giving strategies; manages relationships with key industry and foundation officials to advance institutional goals.

20% Designs, delivers, and evaluates new and existing corporate and foundation relations events, programs, and communications materials

15% Collects, analyzes, and evaluates company and industry research in support of determining appropriate resource allocations

20% Monitors site visits with internal and external corporate and foundation stakeholders to assist in multi-unit collaboration

10% Assists in the development, implementation, and evaluation of corporate and foundation giving strategies

15% Identifies opportunities for improvement or new development

10% Serves as a main point of contact for internal and external stakeholders, answers questions, and provides information about established programs based on set material or standards

10% Monitors the organization and updating of corporate and foundation relations metrics; and records and disseminates information to the appropriate entities




Bachelor's Degree

Degree in Marketing, Mass Media, Business or other related preferred.



-At least 3 years of experience in media sales.
-Experience in Arbitron and/or Nielsen ratings.
-Excellent writing and communications skills.
-Excellent attention to detail and organization.
-Proven ability to work in both independent and group settings.
-Goal oriented and self-motivator.

-Previous experience in fundraising.
-Previous experience in public media and/or radio.
-Knowledge of Wisconsin and its communities.
-Previous experience building successful marketing campaigns.
-Copy and editing skills.
-Previous experience in presenting printed and verbal sales presentations.

Job Location: 
Madison, WI
United States
Job Category: 
Sunday, February 12, 2023
Job Type: 
Full time
Send Application Materials To: 

Wisconsin Public Media is affiliated with the University of Wisconsin, Madison. Apply online at by 3 weeks from the posting date. The job number is 273469.

The following must be received for your application to be complete: 1) Resume; 2) A cover letter describing how your experience relates to the listed required and preferred job qualifications. 3) A list of at least three professional references with titles, emails, and phone numbers (include at least one supervisory reference). Note that references will not be contacted without your prior knowledge.

Questions? Contact Kate Crawford, 821 University Avenue, Madison, WI, 53706; 608-262-5221;

Minimum Salary: