Latin Music USA Rebroadcast
This rebroadcast of the four-part documentary series Latin Music USA will include an online presence and a social media campaign supported by the cross-cultural ad agency Sensis. When this CPB-supported series, which celebrated the influence of Latin music on American popular music, first aired on PBS in October 2009, 16 percent of its viewing audience was Hispanic households, compared to the usual 9 percent of PBS primetime audiences. This rebroadcast seeks to identify, define and engage a broader Latino audience and analyze how that audience consumes the content, especially via social media platforms on mobile devices. The results can help determine the most effective ways for public media to reach the growing Latino audience in the future.