Multicultural Audience Diversity Research

WHYY is leading an 18-month, three-phase audience development initiative, which includes qualitative and quantitative research to identify barriers to engaging younger, multicultural audiences, development of strategies to serve those audiences across broadcast and digital platforms, implementation of these strategies, and evaluation to develop a model that can be used by other public media organizations.

Year: 

2017

Total CPB Investment: 

$109,700

Made Possible by CPB's Investment: 

WHYY
Philadelphia, PA
OSS
$109,700

Topics: 

Dialogue
Digital
Diversity