The Public Broadcasting Act of 1967 established a vision for media that would be used for “instructional, educational, and cultural purposes,” and encouraged “the development of programming that involves creative risks and that addresses the needs of unserved and underserved audiences, particularly children and minorities.”
Reaching nearly 99 percent of U.S. households, public media uses its near universal reach — on air, online, and in communities — to provide resources to children and families, empowering them to learn anytime, anywhere.
CPB funds media and local learning engagement initiatives aimed at delivering effective content across various platforms to parents, teachers, and children, particularly those residing in underserved and unserved communities. These collaborative efforts between stations, educational institutions, community organizations, and local stakeholders create opportunities for learning.
CPB supports PBS KIDS to develop and distribute content for children and families delivered on pbskids.org, mobile and streaming apps, and on broadcast, and PBS LearningMedia, a media resource designed for classroom instruction.