Survey of Public Media Station Education Strategies and Programs

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Open to all applicants.


October 18, 2019

Request for Proposals

The Corporation for Public Broadcasting (CPB) seeks the services of a qualified researcher (“Contractor”) to conduct a study of local public media stations’ education strategies and programs, to assess stations’ needs, capacities, and current strategies. CPB’s objective in commissioning this survey is to inform its strategic planning around station education programs and to share survey outcomes with stations. Contractor must create a brief (approximately 30 questions) survey, in consultation with CPB, that uses branching questions to capture the respective data of public television, public radio, and joint public television/radio licensee stations. There are approximately 160 public television station licensees, including 76 television station licensees that are joint licensees with at least one radio station licensee, and approximately 406 public radio station licensees located throughout the United States. Contractor must also manage the process of data collection, analyze the resulting data, and provide a complete data set to CPB. CPB expects Contractor to provide CPB with a full set of survey findings in an electronic format such as PowerPoint, and to create a publication-quality report with a detailed analysis of the data that CPB may use to share key findings with stations and key stakeholders.

Whereas CPB’s prior surveys focused on television stations, this survey will include public television and radio stations. Because CPB has not previously surveyed public radio stations about their educational strategies, programs, and activities, this survey is intended to provide a baseline that can be updated through future surveys. Contractor must create a branching survey with separate questions as needed to accurately capture the work of both television and radio stations, as well as joint television/radio stations. The survey may also vary in length by type of station; for example, fewer questions may be required to get a baseline of radio stations’ education work compared with collecting data about the educational strategies and programs employed by television stations. Contractor will recommend appropriate methodology to support effective data collection and meaningful survey results for all stations.

In order for this survey to fulfill CPB’s objective, it is important that as many stations respond to the survey as possible, and CPB expects Contractor both to design a survey that is not burdensome for stations to complete and to work with CPB to solicit station buy-in and participation. In addition, the survey must be designed to produce an updated picture of stations’ local educational strategies in today’s fast-changing media environment.

Please download the Request for Proposals below for detailed information, including application requirements.
PDF icon Request for Proposals168.38 KB

Questions from Potential Respondents, with CPB Answers:

FAQ Topic: 

Is there any preference for an SBA or SWaM Virginia-based business.


Who produced the 2015 report? Did they also produce the 2008 report? Is that company potentially submitting a proposal for this effort?

The survey research in 2015 and 2008 were conducted by two different firms which we expect to share with the contracted vendor. CPB does not disclose applicant information.

Is the final report to be provided camera ready or simply as a typical report with CPB producing the camera-ready final?

The requirements for the report are described in section III. C. of the RFP.

Is there an estimated budget or parameter/expectation to keep within?

Since this is a competitive procurement, we are not disclosing an estimated budget.