Moderated Online Focus Groups and Data Analysis

The Corporation for Public Broadcasting ("CPB") is seeking proposals to conduct moderated online focus groups over the next year. Each focus group is expected to require multiple sessions. The consultant must design the focus groups in order to gather the thoughts, opinions, knowledge and beliefs of a number of leaders throughout public media on critical issues facing public media, as well as the impact, success, strengths and challenges facing specific projects funded in whole or in part by CPB. The first focus group will address issues related to how individual stations and the public media system can define and measure the impact of CPB-funded projects at the project, community, and national level. This focus group is expected to involve multiple sessions, in order to solicit the views of approximately 200 people. The focus group must be completed no later than November 15, 2013, with a final report due November 22, 2013. While the specific number, timing, and requirements of future focus groups are difficult to estimate, over the past 12 months, CPB, with the assistance of a consultant, completed 2, each with approximately 200 participants. Applicants must provide a fixed fee price per required focus group, over a 12 month term.