Job Description:

KCUR, Kansas City’s NPR affiliate, seeks a sharp and curious Audience Insights Analyst to help us better understand and serve our communities.

We need a data-minded individual with strong communication skills who will work between our Audience Development department and the rest of the organization, including the KCUR newsroom and Classical KC. This person is responsible for analyzing a variety of metrics to determine how KCUR is performing, identify trends and offer evidence-based recommendations for how our stations can better serve and reach our existing and target audiences. Understanding what these audiences want and need is crucial to our mission of public service.

KCUR’s digital and broadcast newsroom serves the public by reporting on and sharing information about local governments, politics, education, health care, arts and culture through the voices of the people living those stories. We hold people in power accountable for their actions and track progress on their promises. We spotlight the creative works of artists, musicians and innovators who make the world and our community more vibrant. We bring people together through events intended to inspire and engage. We reach hundreds of thousands of people through our airwaves, our website, our podcasts and our events.

The Audience Data Analyst will be expected to provide, visualize and present data and perspective to advance the strategic goals. This position works frequently with cross-functional teams and will need to manage and prioritize complex tasks.

Our new colleague must have a deep sense of curiosity, a strategic and tactical viewpoint, strong problem solving skills, and be a team-player with the ability to self-direct. Our audience insights analyst does not necessarily need experience in the media industry, but it's essential that they understand the functions of journalism and have an appreciation for public media and its role in democracy.

Characteristic duties

  • Maintain and develop KCUR databases and dashboards relevant to staff across the organization, so the information can be easily accessed and understood.
  • Examine large data sets with information such as membership, website viewership, podcast downloads and more. This position will be tasked with discovering patterns, troubleshooting discrepancies, and communicating important takeaways from that information.
  • Proactively identify opportunities to improve data operations and integrations at KCUR, Classical KC and designated partners.
  • Participate in and sometimes lead all phases of analytic work: from problem definition to representation of results.
  • Consult with and provide a high level of customer service to peers/ leaders to ensure reporting meets their unique needs and facilitates savvy business decisions.
  • Automate data workflows as needed to ensure up-to-date dashboards and reports.
  • Participate in all assigned fund-raising and outreach activities, on air and off.
  • Other duties as assigned.

Minimum qualifications

A Bachelor's degree or an equivalent combination of education and experience and at least 3 years of experience from which comparable knowledge and skills can be acquired is necessary.

Preferred qualifications

  • Experience with CRM systems and building integrations between disparate data platforms.
  • Proficiency with Google Analytics, Meta Business Suite, email service providers, analytics platforms like Tableau or Microsoft Power BI, Google Sheets/Microsoft Excel.
  • Advanced analytical skills with experience collecting, organizing, analyzing, and disseminating abundant information from multiple sources with accuracy.
  • Experience in working with data visualization tools, building interactive reports, complex dashboards for different audiences, creating calculated KPIs or metrics.
  • Familiarity with journalism or digital media industries, and their relevant metrics.
  • Familiarity with tools such as Google Looker Studio, Google Tag Manager, BigQuery, Chartbeat, Nielsen, SuperMetrics and Triton.

If you don’t fill all these requirements but believe you have what it takes to succeed in this role, we still encourage you to apply!

Anticipated hiring range

$50,367 - $63,000 per year commensurate on education, experience, and internal equity.

Job Location: 
Kansas City, MO
United States
Job Category: 
Job Type: 
Full time
Send Application Materials To: 

KCUR 89.3 is the NPR affiliate in Kansas City and is an editorially independent community service of the University of Missouri - Kansas City. Please apply online at UMKC's website: Select "Staff Position," then "View Jobs," then "View All Jobs." The position is open until filled. Review of applications to begin on April 1, 2024.

(816) 235-1621