JOB SUMMARY:

• Direct a progressive and sustainable program to support PBS39, WLVR 91.3, and LehighValleyNews.com through membership opportunities.
• Emphasis on data oversight, management of donor cultivation, solicitation, and stewardship activities of 11,000+ members.

RESPONSIBILITIES:

• Assess, enhances and directs an annual plan of outreach for membership acquisition, retention, and additional support.
• Develop and execute a timeline of carefully mapped outreach through a variety of marketing initiatives including direct mail, email, social media, on-air pledge, events, and telemarketing.
• Assist with development operations by overseeing data management to support philanthropic giving to organization.
• Manage the database and member acquisition vendor: ensuring all current updates are reviewed, installed, and introduced to all users. Review and recommend additional features that will meet specific and growing needs of the program.
• Understand the technology needed to support and fulfill on-air and web-based membership programs.

KEY ACCOUNTABILITIES (Results Ownership):

• Unify membership opportunities and resources across the entire organization ensuring the membership and organization's mission is understood, supported and communicated properly.
• Balance the need to generate new revenue through new strategies with maintaining existing revenue from current membership base by increasing retention rates.
• Enhancing a culture of support and ensuring donor centric practices are integral to development/membership tactics.
• Provide guidance to the VP Development on technological changes and considerations that can enhance and grow membership opportunities.

KEY COMPETENCY COMPONENTS (Behaviors Exhibited):

• SKILLS: (Ability to use knowledge effectively and competently in execution)

  • Must possess excellent communication, interpersonal and conflict resolution skills.
  • Must have the ability to work tactfully and effectively with both team members and organization members.
  • Strong analytical, decision making, organizational and data analytical skills.

• KNOWLEDGE: (Facts acquired by a person through experience or education)

  • Knowledge of membership database structure and philanthropy highly desired.
  • Knowledge of other public media membership success strategies.
• EXPERIENCE: (Work experience, degree attainment, professional certifications)
  • Minimum five (5) to seven (7) years of experience managing a membership program.
  • Public Media and non-profit experience are highly preferred.
  • Bachelor's degree in business, communications or related area of study.
• TRAITS: (Distinguishing qualities of a person)
  • Takes initiative with implementing and executing the membership strategy.
  • Ability to work across various departments to create and execute on tactical initiatives.
• CHARACTERISTICS: (The special trait that makes a person unique)
  • Belief in the mission of public media and the services provided to the community.

OTHER WORK REQUIREMENTS:

• May be asked to work longer hours and occasional weekends with short notice.
• As you will/may be driving a company vehicle or your own vehicle on a regular basis, a valid driver's license and a good driving record as determined by a driver's license background check is required for this position.