Job Description:

Title : Social Media Associate Producer

Status : Full Time: Non-Exempt

Reports to:  Digital Producer


About PBS NewsHour Student Reporting Labs (SRL)

SRL is an award-winning national youth journalism program that connects classrooms and after school programs to local news organizations and the PBS NewsHour. Thousands of teachers use SRL’s journalism and video production resources, producing multimedia stories that are regularly featured on local and national news media. SRL is helmed by a team of journalism, education, and public media professionals who work closely with our network of students, teachers, and media partners to support youth voice, storytelling, and the future of media.

About the Role:

We are looking for a creative Social Media Associate Producer to produce fun and informative video content with and for teens, and help manage our social media platforms as our team undertakes large-scale content initiatives. This is a full time position. The Social Media Associate Producer must be passionate about celebrating teen voices, creating innovative, quick videos on new platforms like TikTok and Instagram, and finding audiences on social media. Candidates must be highly organized with experience in project management. The Social Media Associate Producer will work closely with SRL’s digital producer, youth media producers, and high school students in our nationwide network.


The Social Media Associate Producer will be responsible for producing and creating content for social media for and with students, as well as supporting the Digital Producer in digital content strategy. Their duties include:

  • Produce, create and edit Instagram and TikTok content on weekly basis
  • Support digital producer in developing strategic content plan with goals for social media platforms
  • Engage with online audiences by responding to comments and monitoring activity
  • Reporting and metrics management of social media content
  • Write Alt Text for social media posts to make our platforms more accessible
  • Work across PBS NewsHour, local PBS station and partner digital teams for collaborative opportunities
  • Work with the SRL team to ensure content is informative, appealing and reflects our mission
  • You will quickly adapt to working in a hybrid environment and seamlessly use different digital communication tools to connect with colleagues across the country. You understand the importance of working collaboratively and on deadline to achieve a desired goal and familiarize yourself with our mission, work, events and educational resources. In your first 90 days, you will solidify a strategy content plan with SRL’s digital producer for all of the department’s digital platforms.


  • Experience producing fun, creative, and engaging content including TikToks or Reels
  • Experience and passion for education, media literacy and journalism
  • A background in social media and digital video production is essential
  • Excellent knowledge of TikTok, Instagram, YouTube Shorts and other social media best practices
  • Good understanding of social media KPIs
  • Excellent multitasking skills
  • Proven ability to analyze social media data and metrics
  • Impeccable writing skills and copyediting
  • Confidence, talent and skills to contribute to our innovative team in meaningful ways, big and small.
  • Working knowledge of Adobe Creative Suite
  • Excellent organizational, project planning, presentation and time management skills with careful attention to detail.
  • Ability to work effectively in an education department that consistently works with leaders and producers in a fast-paced newsroom setting.
  • Ability to take and give constructive criticism 
  • Excellent interpersonal and communication skills. 
  • Demonstrated ability to work effectively, both independently and in a team environment.
  • Demonstrated ability to successfully perform in an atmosphere of multiple projects, shifting priorities, and deadline pressures while collaborating positively and enthusiastically with a small team.


  • College degree in film, journalism, communication, or a related field.
  • Minimum 2 years professional experience producing social media content
  • Or equivalent combination of education and experience.


WETA and NewsHour Productions are Washington, DC established media and news organizations.  We are a largely local workforce based out of the Campbell Place office in Arlington, VA.  WETA and NewsHour Productions value employee flexibility when possible.  Most positions based in our Arlington, VA office will be onsite or hybrid, depending upon the role.


WETA and its subsidiary NewsHour Productions LLC serve local and national public media audiences by producing and distributing content of intellectual integrity and cultural merit. Through broadcast, digital and community services, the organization offers compelling, diverse programming on five television channels, including primary channel WETA PBS, and on WETA Classical, the exclusive home for classical music in the nation’s capital; produces a portfolio of national television productions, including PBS NewsHour, recognized globally for bringing balanced, in-depth news coverage to all Americans; creates impactful documentaries with longtime production partners Ken Burns and Prof. Henry Louis Gates, Jr.; features a variety of content offerings on, WETA Passport, the PBS Video App and the WETA Classical App; and serves communities near and far with education and engagement initiatives that contribute to the company’s mission of public service.


WETA/NewsHour Productions is an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment of any kind. Fostering a culture of mutual respect is a top priority and something we take very seriously. 

Employment at WETA/NewsHour Productions is based on business needs, job requirements and individual qualifications, without regard to race, age, ethnicity or ethnic origin, religion or belief, sex (including pregnancy), physical, mental or sensory ability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other protected characteristic as outlined by federal, state, or local laws. We are also committed to demonstrating fair and equitable systems, practices, and processes related to how we recruit, develop, retain, promote, reward, compensate, and terminate talent.

Job Location: 
Washington, DC
United States
Job Category: 
Job Type: 
Full time
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