Job Description:

Producer, Multimedia Fundraising

Full-Time, Exempt

Reports to: Sr Director Multimedia Fundraising

Job Objective

The Producer, Multimedia Fundraising will design and drive TV, radio and digital pledge campaigns from conception, production and business planning through analysis of results. The Producer will coordinate the work of diverse internal and external contributors to these efforts. 

Essential Functions

  • Create and maintain TV pledge programming schedule.
  • Plans and executes the production of on-air and digital fundraising, including producing, scripting and editing. Report out campaign results, analyze year to year campaign data to inform campaign strategy.
  • Coordinate development and creation of graphics.
  • Work collaboratively with the Membership team to create strategy for public media pledge drives and to work with staff across the organization to produce engaging, effective fundraising content.
  • Work with Studio Production staff to coordinate studio production, lighting, video, audio and engineering efforts as they pertain to the pledge drives.
  • Assist as line producer of WETA Classical FM pledge drives.
  • Conduct research on my PBS, PledgeChat, Greater Public, TRAC Media, and other sources for trends, break points, message points, and best practices for on-air and digital fundraising production.
  • Maintain clear, prompt, daily communication with station staff, including programmers, master control, traffic, promotions, digital – to keep them informed about the TV pledge programming schedule.
  • Other duties as assigned.

Skills & Abilities Required

  • Experience with planning television and radio on-air fundraising campaigns including goals, themes, premium choices, and studio production resources to maximize membership revenue is critical in this role.

    Important skills for this role are:

  • On-Air production in broadcasting and editing.
  • Ability to multi-task in a deadline-driven environment, and to manage own time and schedules.
  • Focus on experimentation and innovation in changing media and fundraising landscape.
  • Work within a team framework to achieve organization goals. Knowledge, Skills and Abilities
  • Excellent interpersonal, written and oral communication skills.
  • Self-starter that is also a strong team player who seeks out ways to collaborate.
  • Proficiency in Adobe Premiere.
  • Ability to work evenings, weekends and other times as required.
  • Must be highly motivated, enthusiastic and possess desire to achieve, with an ability to be a self-starter.

Education and Experience

  • Four-year college degree required, or equivalent additional years of experience in TV/Radio production, Marketing, Communications or related field.
  • Previous public media or non-profit fundraising experience preferred
  • Or equivalent combination of education and experience.


WETA and NewsHour Productions are Washington, DC established media and news organizations. We are a largely local workforce based out of the Campbell Place office in Arlington, VA. WETA and NewsHour Productions value employee flexibility when possible. Most positions based in our Arlington, VA office will be onsite or hybrid, depending upon the role.


WETA and its subsidiary NewsHour Productions LLC serve local and national public media audiences by producing and distributing content of intellectual integrity and cultural merit. Through broadcast, digital and community services, the organization offers compelling, diverse programming on five television channels, including primary channel WETA PBS, and on WETA Classical, the exclusive home for classical music in the nation’s capital; produces a portfolio of national television productions, including PBS NewsHour, recognized globally for bringing balanced, in-depth news coverage to all Americans; creates impactful documentaries with longtime production partners Ken Burns and Prof. Henry Louis Gates, Jr.; features a variety of content offerings on, WETA Passport, the PBS Video App and the WETA Classical App; and serves communities near and far with education and engagement initiatives that contribute to the company’s mission of public service.


WETA and NewsHour Productions are equal opportunity employers committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and internships. WETA and NewsHour Productions make hiring decisions based solely on qualifications, merit, and business needs at the time.


Job Location: 
Arlington, VA
United States
Job Category: 
Job Type: 
Full time
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