WFAE is an award-winning nonprofit news organization serving the Charlotte region, including counties in North and South Carolina. WFAE provides our diverse community with high-quality journalism that informs, engages and inspires. WFAE seeks to amplify voices, foster understanding and strengthen connections within our community through trustworthy reporting, impactful storytelling and meaningful conversations and events.

Fast Facts

Established: 1981

Employees: 50+

Annual Budget: $7.9M

Our Story: View

Position Summary:

WFAE is seeking an experienced leader with fundraising, digital and marketing acumen to establish a digital membership program. The program will leverage web, mobile, social, email, streaming and emerging platforms to drive revenue growth through member acquisition and engagement. This is an opportunity to help expand support for WFAE’s mission to broader audiences. The successful candidate will work closely with other fundraising professionals and members of our digital team to support WFAE’s revenue goals.

This position reports to the Executive Director of Membership and Major Gifts.

Key Responsibilities:

• Develop and execute a digital membership growth, engagement and retention strategy.
• Manage and optimize digital channels to improve the donor experience and completion rates.
• Create and oversee email marketing campaigns, including segmentation, A/B testing and content development.
• Monitor and analyze digital membership metrics and progress toward goals, and provide regular reports to the management team.
• Help shape goals and milestones for the digital membership program, building out 1 to 3-year roadmaps.
• Collaborate with the content team and other membership team members to create compelling copy to promote membership initiatives.
• Maintain accurate and timely donor records.
• Stay abreast of best practices and industry trends in digital fundraising.

Qualifications

• Proven experience in digital fundraising, membership management or a related field.(approximately 5 to 7 years of relevant experience)
• Experience implementing and managing digital advertising campaigns.
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