The Corporation for Public Broadcasting (CPB) is seeking proposals from public radio stations qualified as Community Service Grant recipients that are interested in attracting the Target Audience using the Urban Alternative music format. Earlier research for this project found that a music blend consisting of hip-hop, R&B and dance genres have broad appeal among multicultural audiences, especially millennials and Generation X. CPB has engaged a Consultant to work with stations to formalize the Urban Alternative format as one of public radio’s core music offerings. This request for proposals will identify up to three stations (Pilot Stations) to implement the new format with ongoing assistance from the Consultant.
