National Communications and Marketing Support for the American Graduate: Let’s Make It Happen Initiative

The Corporation for Public Broadcasting (CPB) is seeking to engage a marketing and communications agency to support the American Graduate: Let's Make It Happen initiative. This nationwide public media initiative is designed to help communities improve high school graduation rates and prepare more students for college and career success. Specifically, the agency will assist CPB and public media stations in developing the strategy and executing on a national communications campaign for phase two of the American Graduate initiative. The agency will work with CPB to achieve overall initiative goals and showcase the value of public media to key stakeholders through targeted low-cost-entry marketing and PR tactics, manage an American Graduate Champion Leadership Awards Program, and incorporate promotion-related measurement targets as part of the larger American Graduate impact evaluation.